An AI Automated Social Media Poster Using Make & ChatGPT

Save time and do more on social media - using AI & Automation

• AI Tools: Make, ChatGPT

• Level: Advanced

• Access: Paid

This guide is part 5, the last part of the course Learn Make: AI & Automation for Business. 

Make is one of the leading platforms that helps businesses use AI & automation to solve practical business problems at scale.

Many businesses and solopreneurs struggle to keep up with promoting themselves through social media, a key pain point. 

In this guide, I'll show you how you can automatically use Make & ChatGPT and blog articles to create unique social media posts to promote your business or service across multiple platforms.

We will cover:

• Who this Guide is For

• Why Social Media is a Key Business Pain Point

• How AI & Automation Can Help Solve This Paint Point

• What Kind of AI Automation Do We Want?

• Creating a Social Media AI Automation

• Ideas for Further Improvement

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Who this Guide is For

This is an advanced guide, especially the practical part later on. 

If you are new to using automation & AI, I'd suggest trying one of my free beginner AI courses first such as:

• Learn how to use Claude AI

• Learn how to use ChatGPT

This guide also assumes you're familiar with using Make, if you're not check out this guide first.

Why Social Media is a Key Business Pain Point

Social media posting presents significant challenges for businesses and solopreneurs due to several key factors:

• Time and Resource Constraints: Limited availability for consistent, high-quality content creation across multiple platforms.

• Content Creation Challenges: Pressure to produce engaging, fresh content that stands out in a crowded digital landscape.

Keeping up with platform changes is a constant struggle. Social media platforms frequently update algorithms and features, requiring businesses to adapt their strategies and learn new approaches continually.

Many businesses find measuring ROI and proving value challenging. The challenge lies in directly attributing business outcomes to social media activities, making it difficult to justify the invested time and resources.

Other significant pain points include:

• Audience Engagement and Growth: Slow process of building an engaged follower base

• Balancing Multiple Platforms: Difficulty in maintaining an effective presence across various platforms.

• Content Fatigue: Struggle to consistently generate ideas that resonate with the audience and align with brand voice.

These challenges can be particularly overwhelming for small teams or solopreneurs juggling multiple responsibilities, often leading to subpar performance and difficulty justifying continued investment in social media efforts.

How AI & Automation Helps Solve This Paint Point

AI and automation tools like Make & ChatGPT are transforming social media management for businesses and solopreneurs by addressing its key pain points:

• Content Creation: AI generates engaging posts and automates scheduling

• Time-saving: Automated responses, and cross-platform adaptation

• Data-driven Insights: AI analytics provide audience behaviour and performance metrics

• Engagement Optimization: Determines optimal posting times and suggests relevant hashtags

• ROI Measurement: Tracks KPIs and simplifies reporting

• Multi-platform Management: Centralizes control and tailors content for each platform

These tools save you time, provide enterprise-level capabilities at lower costs, and maintain brand consistency across platforms. 

By automating routine tasks, you can focus on strategy and creativity, leading to more effective social media marketing efforts. 

As AI and automation tools continue to evolve, they promise to make social media management more accessible and less painful for businesses of all sizes.

What Kind of AI Automation Do We Want?

So there are many different types of social media AI automation we could create for specific business use cases and needs.

Here I'm going to show the social media AI automation I created for my needs.

So I create my primary content here on Substack as articles, what I would like is for those posts to be repurposed into unique social media posts that promote these articles.

I'd also like it to randomly select from my latest posts to promote recent work.

So the way I will do this is:

• Use my Substack RSS feed which is a handy link with all my recent post details

• Pick an article at random from my most recent posts

• For each social media channel: take the article text & link and create a unique social media post of the appropriate length and style required for that platform.

• Create this post for each social media platform

• Do this at a regular time and date

So that's the plan, let's make this Make AI automation happen!

[Like me to help you build your own AI automation to help improve your business? Find out more and book a free 1-2-1 with me here.]

Creating a Social Media AI Automation

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