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Interview: Jonathan Newman; Redefining Progress: AI, Humanity’s Path, and the Simplicity Revolution

How Anthropology offers us new ways to understand the potential of AI

In this episode, Jonathan, an anthropologist and researcher, offers a refreshingly nuanced perspective on AI's impact on society. Moving beyond simplistic narratives, he delves into the complexities of human-technology relationships, questioning our tendency to view ourselves as the center of existence.

With an anthropological lens, Jonathan invites listeners to rethink ingrained notions of culture, power dynamics, and the illusion of human control over the environment and technology. He challenges you to consider alternative modes of coexistence, where AI is not a tool to be mastered but an entity to forge collaborative relationships with.

This episode is a captivating exploration of the profound philosophical and existential questions raised by the advent of AI, prompting you to reflect on your assumptions and consider a more relational, decentralised worldview.


Social anthropologist, Dr Jonathan Newman (University of Sussex) is the Director of an insights consultancy Deep Research which helps commercial and social organisations understand the relationships between their customers, communications, products and services.

Jonathan’s forthcoming book, ’The Boat Made from Water: An Anthropologist’s Guide to Travel’ teaches people to develop their own anthropological lens.

https://www.linkedin.com/in/jonathan-newman-deep-research/

https://www.deepresearch.co.uk/

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The FuturAI Podcast
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