In this interview Sarah Tan a designer from Singapore, shares her unique perspective on how AI is impacting society and industries beyond just the technical side. As someone with a background in product design, venture capital, and innovation consulting, Sarah provides refreshing insights into the need for a more human-centric approach to navigating AI innovation responsibly and ethically.
She discusses the common misconceptions people have about AI product design, emphasising that it's not just about using AI tools, but truly understanding how to design with AI models and for AI products/services in a way that maximises opportunities while mitigating potential negative consequences.
Sarah advocates for designers and innovators to step up and be the voices championing the user's interests as AI becomes increasingly embedded in our daily lives. Her work in promoting a "Human-centered AI" mindset aims to equip organisations with the strategic frameworks needed to leverage AI's full transformative potential.
Sarah Tan, the Founder and CEO of Formatif, a 0 to 1 venture design studio that helps early tech startups design ventures that drive their PLG and fundraising close - from full suite startup strategy to design.
With a background spanning Silicon Valley VC investments, corporate innovation consulting, and startup mentorship, she drives transformative design in complex tech sectors. Notably, she co-developed the Human-Centered AI (HCAI) methodology with AI Singapore, elevating ethical AI product innovation.
Sarah shares her expertise globally across UX conferences and AI events. Her portfolio includes leading digital transformations for tech MNCs like Philips, designing products for over 24+ B2B tech startups, and evaluating over 500 startup decks during her VC tenure.
https://www.linkedin.com/in/sarahtan-twh/
https://formatif.co/
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