In this interview, Pranath Fernando talks to John Ashton from the UK, founder of the copywriting agency Write Arm. John offers a unique perspective on how AI is impacting the world of copywriting and content creation. Drawing from his extensive industry experience, John discusses the challenges and opportunities that AI presents for writers, including the shift towards editing and quality control roles.
He also shares his own pioneering efforts to create a hybrid AI-human copywriting platform, aiming to leverage the strengths of both to provide more accessible content creation services.
John's pragmatic and nuanced views shed light on the evolving relationship between AI and human creativity, debunking common myths and encouraging writers to embrace AI as a powerful tool rather than a threat. His insights are a must-listen for anyone interested in the future of writing and content in the age of AI.
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