Invisible Artists: How AI is Quietly Reshaping Creative Industries

Creatives cannot afford to ignore this any longer

Creatives cannot afford to ignore this any longer

Photo by Johnny Brown on Unsplash

“Nothing is so painful to the human mind as great or sudden change”

One of the most famous quotes from Mary Shelley’s Frankenstein.

I’m wondering, is this how it feels right now to be a creative person thinking about AI?

Maybe you have already tried out using a few AI tools? or perhaps you’ve been meaning to but have just not had the time? Perhaps, you’re not even sure if this affects you or if you need to bother as a creative.

AI is having a huge impact on almost all creative industries, and probably a much bigger impact than you’re aware of.

Photo by Anthony Tran on Unsplash

Does it matter? Yes, I think it matters if you’re a creative person of any kind, it matters that you at least have some basic overview of what’s going on, and how it might impact you perhaps sooner than you realise…

Would it perhaps be helpful to have some idea of what others in the creative industries are doing with AI, perhaps a survey?

Then you’re in the right place. I’ll be covering key findings of a recent survey of how other creatives are thinking about and using AI later in this article.

You might be surprised at the findings. I certainly was.

So let’s strap in, and first look at why AI impacting the creative industries does matter…

Why AI crashing into the Creative Industries is a big deal

For centuries, human creativity has been both celebrated and revered, rightly so as not only something that helps define us as humans but also has helped propel change in society, across the creative arts and industries.

Edward de Bono once said…

“Without creativity, there would be no progress, and we would be forever repeating the same patterns”

Of course, he’s right.

Creativity is not only work but a channel for human self-expression, for art.

Through all of the dramatic technological changes we have experienced over the last 100 years, from industrialisation to computers, and the internet — many have believed that the creative industries would always remain pretty much exclusively in the realms of human genius.

Photo by Ari He on Unsplash

So what about AI ? well if Amazon wants to make delivery drones, or Tesla wants to make self-driving cars, fine. But creativity? Give me a break, creativity and creative tasks — this is the stuff only humans can do, right?

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