Craft a Full Brand Identity Using Midjourney

Develop a Complete Brand Identity Package with Midjourney

• AI Tool: Midjourney

• Level: Intermediate

• Access: Paid

This guide is part 6, the final part of the course Create Amazing Images with Midjourney.

In previous guides we explored Midjourney's many features and techniques, now it's time to apply our knowledge in a practical context.

In this guide, we will create a comprehensive brand identity package for a fictional company, using Midjourney.

We will use EcoCycle, a fictional company that specialises in sustainable waste management solutions as our case study. Our goal is to develop a cohesive brand identity that reflects the company's values and mission.

This project will give you a clear understanding of how to use Midjourney for real world work tasks.

In this guide, we will cover:

• Logo Creation: Design a unique logo for your brand.

• Product Visuals: Create mockups of your products to showcase them.

• Social Media Graphics: Design engaging posts for social media platforms.

• Marketing Patterns: Develop abstract patterns for use in marketing materials.

• Brand Avatar: Create a digital character to represent your brand.

If you need help setting up Midjourney see part 1 of this course.

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Logo Design

To create a consistent visual language for a brand, it's essential to start with a well-designed logo. Let's create a logo for EcoCycle.

First, we'll use Claude to generate a colour palette recommendation. 

If you’re new to Claude perhaps take this course first.

Here's the Claude prompt:

I'm creating a brand identity for a company called EcoCycle that specialises in sustainable waste management solutions. Please suggest a colour palette of 4 colours that conveys a sense of eco-friendliness, innovation, and reliability. For each colour, provide the hex code and a brief explanation of its significance in the palette.

Claude provides us with the following colour palette:

• Earthy Brown (#964B00): Represents stability and reliability.

• Fresh Green (#34C759): Symbolises eco-friendliness and growth.

• Sky Blue (#87CEEB): Conveys innovation and clarity.

• Vibrant Orange (#FFA07A): Adds a dynamic accent, representing energy and creativity.

Now, let's create a prompt for Midjourney to generate our logo design:

A minimalist logo for EcoCycle, featuring an abstract, interconnected leaf shape that forms a subtle 'E'. Use a colour palette of earthy brown #964B00, fresh green #34C759, sky blue #87CEEB, and vibrant orange #FFA07A. The logo should have clean lines and a modern feel, with the green colour most prominent. Place the logo on a white background for clarity.

Nice work!

Product Mockup Design

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